Branding
Identity design as a transformative process
The process of branding or identity design requires deep consideration. Symbols are the oldest language of human kind. Developing a logo with intention is a powerful way to communicate an idea beyond words.
Visual languages can help bring a idea into a reality by providing a kind of scaffold or container for exploration and expression. In my experience, the process of creating a logo can open the doorway for deeper questions surrounding purpose, voice, authenticity and how one wants to be seen by others and what one wants to show. I facilitate a process that empowers people to embrace an aesthetic that is meaningful for them.
Atyene, which means 'precious' in the Arrernte language of Central Australia, is a 100% First Nations-owned fashion label founded by Rachel Perkins.
I created a symbol with Rachel’s guidance that captures the sense of preciousness she wanted to convey through the brand. The logo resembles an ‘A’ and someone sitting, holding a star.
Scrub Landscapes design, construct and maintain native gardens in Castlemaine and surrounds. Their brand reflects their appreciation for the local colours, attention to detail through soft illustrations, and lines that wander like garden paths.
Our Community Shed wanted a vibrant and friendly brand that could speak to Tennant Creek locals. The ‘critters’ that I illustrated capture the spirit of what the shed is cultivating. They have been embraced by the community as much loved brand ambassadors.
Website coming.
Identity design, illustration and website design for The Systems School – an organisation that facilitates transformative learning experiences that build capacity in individuals, teams and collaborations for systems thinking and systems wayfinding.
Identity design, illustration and website design for Forest Door, a mushroom grow house company.
Identity design, illustration and website design for Movement Muse, a platform for a dance movement therapist practitioner.
Identity design and illustration for Kiri Bear, a healer, storyteller, facilitator and coach building regenerative cultures from the inside out.
Identity design, photography and website for Bard Lewry – a holder of ceremony, a writer and a ritualist.
Identity design, illustration and web design for Seedchange, a platform for innovative investors and entrepreneurs.
Identity design and visual design for North, a not-for-profit fashion and textile enterprise celebrating indigenous artists from the top end.
Identity design for Cloud Catcher, a consulting group run by Matt Wicking that supports progressive groups by facilitating workshops and retreats, MCing events and delivering creative presentations on important topics.
Identity and web design for Gateway 2 Talent, a social enterprise enabling orgnisations to build an inclusive workforce.
Illustration and identity design for Le Village, a intentional community based in Woodend.
Identity and website design for Northern Music Hub, a platform for music and arts in the Northern Territory.
Visual and website design for Pathways in Place, a system change project run by a team of researchers from Griffith and Victoria Universities.
Various logos designed over recent years.